BMW

For BMW.com, I crafted the editorial content for the feature “The Future of Mobility.” The goal was to present global developments in e-mobility through clear, engaging storytelling — combining facts with a forward-looking tone that reflects BMW’s innovation-driven brand.

My concept focused on creating a high-quality overall impression by using a consistent color palette and bold, modern illustrations in a clean, comic-inspired style. The result is a look that feels playful yet professional — approachable in tone, but visually polished and cohesive.

Agency: Territory

Art Director: Franziska Goppold