Raiffeisen Club – “Aufbäumen”
Illustration & Campaign Artwork

I had the pleasure of contributing illustrations to the Raiffeisen Club campaign “Aufbäumen”, produced by DELI Creative Collective and directed by Michael Reissinger, with co-direction and art direction by Henrik von der Lieth.

The visual style was rooted in a painterly, almost tactile look — blending realistic characters with dreamlike, imaginative settings. I focused on creating richly detailed backgrounds and seamless visual transitions that give the spot its flowing, cinematic quality. The interplay between detailed illustration and motion design brought a fantastical yet emotionally grounded world to life.

In addition to the animated film, my artworks were used throughout Austria in a wide-reaching campaign — featured in both digital and print formats, including billboards, posters, and online media.

Client: Raiffeisen Club
Agency: Ogilvy Wien
Production: Das Rund GmbH
Digital Production: DELI Hamburg GmbH
Director: Michael Reissinger
Art Director: Henrik von der Lieth
Illustration: Russlan, Henrik von der Lieth, Jörn Lindner
Motion Graphics: Henrik von der Lieth, Russlan, Gergana Gergova, Jörn Lindner, Darius Dettlaff, Chris Iskandar
Compositing: Bernd Hildebrandt, Franciska Wiedemann, Timo Belitz
Color Grading: Timo Belitz, Oliver Schumacher
Editor: Timo Belitz
Producers: Edith Herrmann, Tom Schönian