GrUEnderplattform.de

For gruenderplattform.de, I was responsible for the homepage design as well as the creation of tactile, papercut-style illustrations that shape the visual identity of the platform. The aim was to create a friendly, engaging, and trustworthy atmosphere — especially important for a platform supporting people at the beginning of their entrepreneurial journey.

The illustrations were carefully developed in alignment with the platform’s corporate identity (CI), using the official brand colors to ensure visual consistency across all elements. This coherence helps create a strong and memorable identity, while also supporting intuitive navigation. The papercut style was chosen deliberately to add a sense of warmth, craft, and human connection — balancing the more structured, digital aspects of the platform with a softer, more accessible visual language.

Throughout the process, usability and functionality remained central. All illustrations were optimized for digital use: scalable, lightweight, and adaptable across different devices and screen sizes. Design decisions were guided by clarity and user orientation, ensuring that the visuals complement the content rather than distract from it.

The result is a homepage that feels approachable yet professional — combining emotional appeal with clear structure, and offering users an intuitive, supportive first step into the world of entrepreneurship.

Credit:

Art Director: Henrik van der Lieth
Producerin : Heike Wurch